Branding, Print, Digital, Environmental
Pera Soho
A transportive Mediterranean retreat in the heart of SoHo.

Agency: Big Idea Advertising, P&P Studio
Architect: Hecho Inc.
Creative Director, Design Lead

A Taste of Istanbul

How do you make a Mediterranean restaurant with an established and well-known location uptown feel and look unique so that it can offer its own unique experience and distinguish itself? When the ownership turned to us to spearhead a compete rebranding, it lead to our development of a fresh, new brand identity.

After the strategic direction and creative development, we executed the new vision into an entire suite of assets from menu systems, branded signage, placemats, coasters, etc.

The idea was to communicate the brand to the guests at each touch point in a delightful way, ensuring that the guest experience was both consistent and memorable.

Working in conjunction with the architect Hecho Inc, we created signage and murals art that inspires and exterior signage that pops. Additionally, we consulted on design selections and finishes throughout the restaurant space.