Print Design, Packaging, Art Direction
Eleni's New York
Delicious Cookies Deserve Playful Packaging

Agency: P&P Studio
Creative Director, Design Lead

Giving a playful facelift to
New York’s favorite cookies.

If you know New York cookies, you know Eleni’s.  Known for their decorative conversation cookies, Eleni’s decided to expand their offerings to everyday, anytime cookie classics.  The client had already introduced an initial package design for one flavor into the market, and turned to us to update, refresh it and develop a look for subsequent additional flavors.

Our challenge was that we had to stick to the existing dieline and finish plates. We love challenges, saving our clients money and making them happy so, of course, we updated the package within those parameters.

We made sure the new design did not lose any of the brand recognition the previous packages may have already garnered. We used this as an opportunity to develop a unified brand aesthetic and tighten the information hierarchy so that call-outs were easy to grasp quickly and the 4-flavors in the line worked together on their own to be impactful as well as a family together.

Sometimes you are craving just a taste. Eleni’s also wanted us to design a grab and go unit, featuring 2-cookies. We extended the established look and feel of the line to these packages and added a metallic finish to increase the impact at the POP.