In addition to our social efforts, we also focused on generating in-store interest. By creating eye-catching retail point-of-sale (POS) materials and designing enticing packaging for retail packs, we ensured that Blossom Botanical Water stood out on store shelves. Simultaneously, we developed and launched an e-commerce website, providing a seamless online shopping experience for customers and further expanding the brand’s reach.
The results were outstanding, with Blossom Botanical Water achieving $4 million in sales across retail and DTC channels. Our work not only propelled the brand’s success but also caught the attention of the EARI Beverage Group, leading to their acquisition of the brand.