Baked, a well-established and very loved NYC bakery wanted to introduce a new line of products in addition to their existing line. We evaluated the Baked brand and turned up its volume, allowing the personality, love for baking, and vision of the founders to come through the new line.

With a tagline of “Eat Well, Be Happy, Baked Loves You”, we wanted to showcase the heart and soul of the brand in this new line. The joy of baked goods, particularly the addictive ones that Baked makes! The joy that they bring to the baker, the people who are eating them and the feeling they create all around. That’s why we introduced the bright and happy colors of the Expansion Line.