We wanted to create a seamless online shopping experience that embodied the barber-crafted essence of the Andrew James brand. To achieve this, we designed and developed a robust eCommerce website that featured barbershop footage, giving customers an authentic glimpse into the brand’s roots. To address the issue of customers delaying purchases due to uncertainty about how to use the products, we also created how-to-use demo videos that taught potential and existing customers how to get the most benefits from each product.
Our social media strategy focused on inspiring men to make looking fresh and well-groomed a lifestyle, rather than simply showcasing product glamour shots. This approach resulted in a staggering 500% increase in social media engagements, while also reinforcing the brand’s easygoing and friendly essence – just like your favorite barber. Overall, our approach to eCommerce and social media helped Andrew James connect with customers on a deeper level, while enhancing their reputation as a brand that values expertise, authenticity, and approachability.