Marie Brizard, a renown liquor company in Europe wanted to re-introduce the completely rebranded line of products to the USA audiences. The first step was to target bartenders with a book that was informative, easy-to-reference and beautiful to look at so that the book would be kept instead of thrown out the way most of the branded cocktail books are.

We chose to highlight the art deco visuals of the brand and that all its liquors were crafted with centuries old know-how and design a book that could double up as a (small) coffee table book as well as be at home in the shelves of a busy bar. Each book was produced with a number of high-end embellishments, ranging from interior and exterior foil pressing to high gloss spot UV treatments to the bottle photography.